Shopping

Spain-based Inditex, owner of the Zara chain can, the world's largest clothing retailer, but not when it comes to online business world champion. Inditex CEO Pablo Isla, who since taking office six years ago in Asia to oversee a major expansion of the store is ready to change that.Last September, Zara Inditex Spain, Britain, Portugal, Germany, Italy and France in a shopping The site launched. 7 online orders in the United States in September, which is related to the elements as $ 79.90 just for the target market of teenagers and young women.Inditex super skinny jeans long, worldwide training and other purely promotional product Just been used in chain Bershka and Massimo Dutti is starting to accept ownership of such company. His Facebook page has about 10 million fans, and Inditex, an application for smart phones more than 18 months of searching, which users can wear the new arrival.

However, online products, some sold in San Francisco, Gap is more than a decade, only in the United States to expand sales of its strategy to become an important part. Zara Inditex 200 - odd stores with Swedish rival Hennes & Mauritz (H & M, better known as known) in the U.S., "Just move online in the U.S. than about 50 stores opened so far, the largest clothing market in the pending -. World Online sucharita Mulpuru, an analyst for Forrester Research e-commerce shopping ". "Web is a great strategy for them too (just) an online brand instead of investing in U.S. real estate market introduction of the 50 outlet centers with state-approved is cheap." The Inditex stores network may be slight, traces, just to be among the top 25 - 35 - year-old consumers that the company walks away from online access. At the same time, the island developing countries to pursue growth in the rapidly growing market. Inditex H, and M in Europe as the biggest retailer, took over in early 2006, 150 stores opened in China in the last five years. The company's sales have risen 53 percent since the beginning of 2007. Last year, 89 percent of its sales in Europe and Asia and the rest originated in the United States.

Some analysts believe that Inditex experience in distribution and inventory management to serve the society and it is pushing online in the United States. Inditex, Zara's leading brand, updated twice per week collection, quickly send products distribution centers in Spain.Inditex products 48 hours of its distribution centers in Spain and use of existing facilities within the United States can offer. In contrast, says Irwin, H & M invested in the distribution in the United States as well as your laundry is done and is intended for suppliers.

In 1984, the country's largest wholesale market of fashion under one roof was split seven-floor exhibition room with 2000 with 2.3 million square meters. Apparel Mart buyers attracted around 80,000 per year. Dallas Howard B. Wolf, Jerelle and Victor Costa predict companies like clothes in a separate section to update the design a special niche for itself was organized.Competition from imports produced by cheap labor began in mid-1980 Alarm All Texas producers. Policies and actions, but these challenges through creativity and courage are to be satisfactorily completed.